The credibility of TV shopping industry has hindered the development of consumer product quality problems are most afraid of, the business is not to return. However, if the TV shopping can pay in installments, and a bank acting as intermediaries guarantee return of the product are not satisfied at any time, whether the consumer will be satisfied?
TV shopping is becoming more and more standardized. In recent days, TV shopping company Acorn International, announced on behalf of: The Bank of China, Shanghai Bank, try to use the credit card settlement payment installments. This shows that TV shopping company hopes to raise professional integrity the image of banks in order to attract more enterprises to use TV shopping sales methods.
Marriage banks raise credibility
At least three national TV shopping companies and banks have been handling hire and other services, for the most important person to enhance credibility.
Reporter was informed that Acorn is not the first marriage of Bank of television shopping business. Pushing a single product-oriented than Acorn, TV shopping sales department store format has already lead the way enterprises. June 2006, known as "domestic first real home shopping company," Eastern CJ has to begin and China Construction Bank, Bank of China, Pudong Development Bank, Shanghai Bank, signed an agreement to start trying to use credit card installment payment method .
In June this year, China Merchants Bank and Hunan buy happiness together announced the two sides reached a willingness to cooperate, "Happy strokes" in the South, specifically including the whole territory of Hunan, Nanjing, Guangzhou, Dongguan and other places began to be settled by credit card installment .
By Acorn, for example, settled in this way, only banks and TV shopping companies jointly launch a new credit card, consumers can purchase "fee-free installments," "interest-free installments," "free Delivery costs ", which greatly simplifies the ordering process, from the" orders "," authorization application "to" home delivery ", playing a" 400 "Order phone solved.
Bank involvement brought about not only fast, but also to enhance the credibility of degrees. Eastern Jin Xing Shou CJ's CEO, said this stage, "Building trust will be our first five years of the most important task", and and the banks to raise money Xing keep that reputation is a good way.
To attract large companies to enter
For the sales department-based TV shopping Yetai is because a large TV shopping sales, large companies such sales methods are becoming more and more attention, the various cooperation with the Bank will also stimulate these large enterprises to enter.
The TV shopping, especially on television before "garbage time" to promote some products, consumers remain worried. The merchants do not want to rush into. Wanda Square in Beijing, the office, doing high-end sports equipment, said agency business Zhang repeated at least three years will not choose TV shopping: "Even if banks involved can not explain this TV shopping can establish a good reputation. Now most of the TV shopping in the same position, product quality has not greatly improved. "
Zhang's view was a lot of corporate identity, but the view is too biased, because he may not belong to products sold on TV shopping for products sold. Suitable for many products sold on TV shopping platform and the performance impressive.
Chen Gang, chairman of Hunan buy happiness, said Founder happy purchase in 1000 within a month sold Founder notebook computer, HP sold in one day more than 300 Hewlett-Packard laptop.
Lenovo is also planning to increase its TV shopping sales platform, product launch, the Hunan-Jiangxi, general manager of the Mathematics Division told reporters, Lenovo will be happy next year to provide 150 million yuan purchase Lenovo products. So far from April 2006, and the seven stars of TV shopping, sun and shopping enterprise cooperation has been more than a dozen mobile phone brands.
"It is said Nokia, Motorola and other international and domestic brands have a number of television shopping business cooperation." Acorn said Hu Wei, head of the International Public Relations.
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